超级蓝海赛道：短剧CPS项目思路分享，每天半小时，轻松月入3W+！

今天和大家分享2023年的大风口，也可能是草根逆风翻盘的好机会，就是最近刚火起来的短剧推广，今天把短剧推广玩法教给大家，感兴趣的可以马上去执行，争取赶上这波红利。

Today, I would like to share with you the strong wind in 2023, which may also be a good opportunity for the grass roots to turn against the wind. It is the short play promotion that has just become popular recently. Today, I will teach you how to play the short play promotion. Those who are interested in it can immediately implement it and try to catch up with the dividend.

这个目前我们不做培训，但我们也在孵化中，如果未来效果可观，我们在对外招募培训。但由于这个项目很多人不知道，所以我们把思路写了出来，感兴趣自行研究！

At present, we don't do training, but we are also in the process of incubation. If the future effect is significant, we are recruiting for training. But because many people don't know about this project, we have written our ideas and are interested in studying it by ourselves!

第一个、项目介绍

First, project introduction

短剧推广其实和小说推广类似，一到五分钟，跟电视剧有点像，但是时间短，节奏快，有非常多的高潮片段，用户更加有耐心会看完，短剧内容形式非常符合现在年轻人的模式，从来不是靠内容广告变现，而是纯粹靠流量操盘，有专门的公司去批量制作这种短剧内容，

The short play promotion is actually similar to the novel promotion. One to five minutes is a little like the TV play, but the time is short, the rhythm is fast, there are many climax clips, and users are more patient to watch them. The short play content form is very consistent with the current young people's model. It is never realized by content advertising, but purely by traffic trading. There are specialized companies to produce the short play content in batches,

然后通过某音等平台投放信息流广告，用户刷到这些短剧内容就会跳转到小程序，一般前十集都是免费的，但是后续内容需要付费观看，很多做短剧的团队一天投放金额达到几百万，利润率非常不错。

Then put information stream ads through a certain audio and other platforms, and users will jump to the small program when they swipe the content of these short plays. Generally, the first ten episodes are free, but the follow-up content needs to be paid to watch. Many short play teams put in millions of dollars a day, and the profit margin is very good.

第二个、如何操作

Second, how to operate

1、发视频，不需要去拍摄，在获取授权之后，用他们给的短视频素材进行二次剪辑，发布视频的时候挂上对应的短剧链接，这样粉丝通过小程序付费观看，我们就会有收益，而且收益还蛮高的，可以拿到60%-80%的付费分成，

1. Send video without shooting. After obtaining authorization, use the short video material they give to edit it for the second time, and hang the corresponding short play link when publishing the video, so that fans can pay for watching through the small program, and we will have a profit, and the profit is quite high, and we can get 60% - 80% of the paid share,

比如用户付费1000块看剧，你就可以获得600到800的收益，如果爆一条几十万、上百万的视频，那极有可能会给你带来几千甚至几万的收益，变现很客观。

For example, if users pay 1000 yuan to watch a play, you can get 600 to 800 yuan of income. If a video of hundreds of thousands or millions of people explodes, it is very likely to bring you thousands or even tens of thousands of dollars of income. The realization is very objective.

授权码，可以扫这个，直接开通授权：

The authorization code can be scanned to directly activate the authorization:

复制下面整行发给任意微信好友，点击打开即可

2、流量问题，流量是我们最关心的，这些短剧都是一些机构根据大数据分析出来用户爱看的内容，

2. Traffic is our most concern. These short plays are the content that users like to watch based on big data analysis by some organizations,

比如穷小子逆袭翻盘、富二代扮猪吃老虎、假装乞丐等等，这种剧本身就自带流量，有个小伙伴做的新号，发第三条作品就爆了几十万播放，收益大几千，只要会剪辑就可以做。

For example, the poor boy counterattacked the turntable, the rich second generation pretended to be a pig and eat a tiger, pretended to be a beggar, and so on. This kind of script has its own flow. There is a new number made by a small partner, and the third piece of work has exploded into hundreds of thousands of plays, earning thousands of dollars. As long as you can edit it, you can do it.

3、吸引用户，剪辑的时候把高潮部分混剪或者解说吸引用户，当用户看到欲罢不能的时候停了，这个时候很多人会选择付费观看。

3. Attract users. When editing, the climax part is mixed or explained to attract users. When users are unable to stop when they see it, many people will choose to pay for it.

4、短剧分销，不需要自己做内容，不用担心版权问题只，要把短剧发起人拉到人，分销方就会给你一定的比例分成，一般能分到50%左右，别人充值1000就有500的分成，短剧的授权方式

4. For short play distribution, you don't need to make your own content, and don't worry about the copyright problem. Just pull the initiator of the short play to someone, and the distributor will give you a certain proportion of the distribution. Generally, you can get about 50% of the distribution. If someone charges 1000, you will get 500% of the distribution. The short play authorization method

第三个、变现方式

Third, realization method

1、做短剧，分发后根据分销短剧片单去剪辑成短视频内容发布，不会涉及到版权问题，还有很多内容，剪辑优质内容本身就自带流量，我们只需要根据小说推文一样剪辑短剧的高能片段，流量基本上不会差，甚至每条视频都能够破几十、上百万播放。

1. After distribution, short plays are edited into short video content according to the distribution short play list, which will not involve copyright issues. There are many other contents. The high-quality content itself has its own traffic. We only need to edit the high-energy clips of short plays according to the novel tweets, and the traffic is basically not bad. Even each video can break tens or millions of playback.

2、影视直播间，很多人说没有版权直播不了，只要粉丝大于1000就可以直播，在直播间播放短剧内容，然后到精彩部分的时候再插播带货广告，

2. In the live broadcast room, many people say that it is impossible to live without copyright. As long as the fans are more than 1000, the live broadcast can be carried out. The short play content can be broadcast in the live broadcast room, and then the commercials with goods can be inserted at the time of the highlights,

或者直接引用户去小程序购买观看后面的剧情，再加上礼物打赏，每个月收入不会差，短剧市场最近越来越多人入局，不过竞争还是非常小的，可以抓住这个机会好好尝试一下。

Or directly lead users to buy and watch the following story in the app, plus gifts, the monthly income will not be bad. Recently, more and more people have entered the short play market, but the competition is still very small. You can seize this opportunity to have a good try.

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