网创指引人从0-1成为金牌直播运营：账号运营策略，加速账号成长，综合提升运营技能，成为金牌运营
From 0-1 to become the golden live broadcast operation: account operation strategy, accelerate account growth, comprehensively improve operation skills, and become the golden operation
难点解决
Difficult solution
你是不是因为这些问题苦恼
Are you worried about these problems
·不知道怎么起号?
·Don't know how to start?
·怎么搭建一个自己想要的直播间?
·How to build a live room you want?
·直播间的底层逻辑是什么?
·What is the underlying logic of the live broadcast room?
·优秀的直播间都做了什么?
·What did the excellent studio do?
·不会做直播复盘?
·Will not do live replay?
·主播的话术有哪些，日常直播有什么流程？
·What is the speaker's script and what is the process of daily live broadcast?
·不知道如何运营商城流量?
·Don't know how to operate mall traffic?
·小店后台操作方法?
·How to operate the backstage of the store?
我们可以帮你在抖音赚到钱
We can help you make money in Tiktok
懂流量，直播间流量来源与如何承接
Understand the traffic, the source of traffic in the live broadcast room and how to undertake it
懂起号，账号定位及正价起号打法
Understand the starting number, account location and positive price starting number
懂话术，产品讲解与转款话术
Understand the script, product explanation and transfer script
慬场景，优化场景搭建，提高直播间进入率
Measure the scene, optimize the scene construction, and improve the access rate of the live broadcast room
懂操作，小店后台中控平台如何操作
Know how to operate the backstage central control platform
懂营销，降低用户决策的直播间营销技巧
Live broadcast room marketing skills that understand marketing and reduce user decision-making
懂复盘，数据复盘，流量复盘与话术复盘
Understand replay, data replay, traffic replay and script replay
懂运营，直播间各方面问题的解决方法
Understand the operation and the solution to all problems in the live broadcast room
课程内容
Course content
第一阶段基础篇
Phase I Basics
如何定位直播账号
How to locate a live account
如何判断账号流量是否正常
How to judge whether the account traffic is normal
如何选择适合自己的开播时段
How to choose a suitable starting time
如何制作一个优秀的商品详情页
How to make an excellent product detail page
直播伴侣基础设置
Basic settings of live partner
如何开播（开播前基本流程）
How to start broadcasting (basic process before broadcasting)
小店开通流程
Small store opening process
巨量百应常见功能使用方法
How to use the common functions of Juquanbaiying
小店相关数据解读
Interpretation of relevant data of small stores
小店后台操作
Small store background operation
第二阶段货品篇
Phase II Goods
精选联盟如何选品
How to select products in the selection alliance
单品直播间如何排品
How to arrange items in the live broadcast room
如何通过短视频有效测款
How to effectively measure money through short video
小卖家如何选品
How small sellers choose products
高客单的过品节奏
Passing rhythm of high customer order
低客单的过品节奏
Passing rhythm of low order
如何分析对标账号
How to analyze benchmarking account
货品策略之：限时营销
Product strategy: time-limited marketing
货品策略之：饥饿营销
Goods strategy: hunger marketing
货品策略之：赠送式营销
Goods strategy: giveaway marketing
货品策略之：参与感营销
Product strategy: participation marketing
第三阶段场景篇
Stage III Scenarios
做好留存的3个要素
Three elements of good retention
直播间场景构图
Scene composition of live broadcast room
（上)手机直播间搭建策略
(I) Mobile broadcast room construction strategy
直播间场景搭建策略
Strategies for setting up scenes in the live broadcast room
（中）绿幕直播间搭建策略
(Middle) Construction strategy of green screen live broadcast room
直播间场景搭建策略
Strategies for setting up scenes in the live broadcast room
（下）相机直播间搭建策略
(II) Construction strategy of live camera room
直播间场景搭建策略
Strategies for setting up scenes in the live broadcast room
直播贴片设计及添加
Design and addition of live patch
直播间三点布光
Three-point lighting in the live broadcast room
团队如何配合提高直播间氛围
How does the team cooperate to improve the atmosphere of the live broadcast room
优质的货品陈列案例拆解
Disassembly of high-quality goods display cases
优质直播场景解析一品牌自播类
High-quality live broadcast scene analysis - brand self-broadcast
优质直播场景解析-达人类
High-quality live broadcast scene analysis - reach human
第四阶段话术篇
Stage IV Script
主播话术：如何呈现客户需求
Anchor script: how to present customer needs
主播话术：如何突出产品卖点
Anchor script: how to highlight product selling points
主播话术：如何塑造产品价值
Anchor script: how to create product value
主播话术：开价后如何进行产品促销
Anchor script: How to promote products after price
讲品话术拆解-开价话术
Demolition of storytelling script - quotation script
制造悬念话术
Create suspense script
黑粉应对话术
Black Pink Dialogue
人设话术怎么说
How to say the script
如何正确的拆话术
How to correctly split the words
优质开场话术解析
High quality opening script analysis
第五阶段数据篇
Phase V Data
直播间标准化流程全拆解
Full disassembly of standardization process of live broadcast room
直播间的流量来源
Traffic source of live broadcast room
直播诊断-渠道分析
Live diagnosis - channel analysis
直播间推荐流量优化策略
Recommended traffic optimization strategy for live broadcast room
直播间关注流量优化策略
Focus on traffic optimization strategy in the live broadcast room
直播间付费流量优化策略
Pay traffic optimization strategy for live broadcast room
直播间短视频流量优化策略
Short video traffic optimization strategy in the live broadcast room
如何分析直播间的流量曲线
How to analyze the flow curve of the live broadcast room
如何拉高账号的千次观看成交额
How to increase the transaction volume of thousands of views of the account
如何提高直播间互动率
How to improve the interactive rate of the live broadcast room
如何提高账号的转粉率
How to improve the powder conversion rate of the account
如何用红包福袋做数据
How to use red envelopes as data
过程中的盯盘
Tracking in the process
常用的数据分析工具介绍
Introduction to common data analysis tools
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